+27 (0) 72 285 1964 why@the4oxen.co.za
South Africa Cape Town

knowledge hub

Read the latest news here

Why Organisational Development is relevant to all South African Organisations

For many the concept of Organisational Development (OD) remains an elusive concept that is linked to improving the bottom line.  Different from other forms of planned change, such as management consulting, project management, operations management or product...

Reading Material


How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind.
The question is, how do we play to succeed in the game we’re in?
In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On the one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after

month, year after year. Although we do not know the exact form, this world will take, working toward it gives our work and our lives meaning.
Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organisations. Ultimately, they are the ones who lead us into the future.

Purchase here: Takealot


In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organisations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realised that people wouldn’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, Act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organisations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Purchase here: Takealot


powerful argument for using business to make a positive impact in the world brought to you by the trailblazing founder and CEO of the Virgin Group. Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. As he writes, “My message is a simple one: business, as usual, isn’t working. In fact, it’s ‘business as usual’ that’s wrecking our planet. Resources are being used up; the air, the sea, the land—are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine. . . . Prophesying doom and gloom is simply not my style. . . . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that, I mean doing good is good for business.” “Screw Business as Usual” shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.

Purchase here: Takealot


While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) the “Virgin Way.” This unique perspective comes from a man who dropped out of school at 16, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box – an expression he despises – but Branson asserts that “you’ll never have to think outside the box if you refuse to let anyone build one around you.”

Purchase here: Takealot


The highly anticipated follow-up to Simon Sinek’s global bestseller “Start with Why”. Simon Sinek is an optimist, a visionary thinker, and a leader of the cultural revolution of WHY. His second book is the natural extension of Start with Why, expanding his ideas at the organisational level. Determining a company’s WHY is crucial, but only the beginning. The next step is, how do you get people on board with your WHY? How do you inspire deep trust and commitment to the company and one another? He cites the Marine Corps for having found a way to build a culture in which men and women are willing to risk their lives because they know others would do the same for them. It’s not brainwashing; it’s actually based on the biology of how and when people are naturally at their best. If businesses could adopt this supportive mentality, employees would be more motivated to take bigger risks, because they’d know their colleagues and company would back them up, no matter what. Drawing on powerful and inspiring stories, Sinek shows how to sustain an organisation’s WHY while continually adding people to the mix.

Purchase here: Takealot

Our Articles

It is not only about speaking up…!

With Generation Z slowly making its way into the workforce we arguably have the widest variety of different Generations mixing in the workplace. As in many situations of diversity, tempers are likely to flare up fueled by difference in opinion, expectations and needs....

Performance Management

It is an A.R.T Performance Management is not the easy tick-a-box-to-fire-afterwards once a year activity.  It is much more complex and an equally valuable tool to collect in your strategic management tool box. The most complex aspect of the performance management...

The Purpose of satisfying the Triangulation of Needs

The Circle of Needs Update Currently, South Africa finds itself firmly embedded in a labour misery due to, amongst other reasons, the reactive management of our Industrial Relations. The suffering emerged despite the existence of a consensus-seeking NEDLAC and its...


Balance Capitalist System Adam Smith According to Adam, it is human nature to advance personal interest. Thus corporations were the most effective, powerful and beneficial organisations in the world. The average American would invest in Companies and enjoy good...

The Circle of Needs

Currently, South Africa finds itself firmly embedded in a labour misery due to, amongst other reasons, the reactive management of labour relations, despite the existence of the consensus-seeking NEDLAC and its pursuit of a non-adversarial employment relationship. The...

Exciting membership registration offers coming soon!

Let me know as soon as it launches

11 + 15 =

Sign up to our newsletter

We wont spam you we only send once a month – First week of each month

creating the necessary environment today

Get In Touch


My office is your favorite coffee shop
The first coffee is on me


+27 (0) 72 285 1964


why at the4oxen.co.za